From Michelle Harker on Disney Parks Blog,

Here’s a little something that I’m pretty sure is going to have you asking “What’s This?” every time you turn around. Why, you ask? Because this new collection of pins is titled just that. Inspired by the lyrics from one of the popular songs in “Tim Burton’s The Nightmare Before Christmas” and Haunted Mansion Holiday, this collection has been designed to let you discover something whenever you open the hinge, slide the pin or make it spin.

What will you find? Take a look:

These limited edition pins are bound to be popular, so make “final” arrangements to add them to your collection when they debut October 12 at Disney’s Pin Traders in the Downtown Disney District.

Special Tip: Be on the lookout for a lanyard medal and pin set as well as this special “Tim Burton’s The Nightmare Before Christmas” mystery pin set.

Now, as you know, every year anticipation builds as everyone clamors to see what the next gingerbread house will be in the ballroom scene of the Haunted Mansion Holiday attraction. I had the opportunity to chat briefly with Senior Designer for Disney Entertainment Creative Development Brian D. Sandahl, who gave me the ingredients on how he came up with this particular concept.

“There were a variety of things floating around in my brain,” said Brian, “but it was seeing a version of Jack Skellington’s house in Halloweentown that really got things underway, combined with a fellow colleague suggesting we include a train, which culminated in one of our best ideas yet: a ghost train.” It seems so fitting, doesn’t it? Well, the magic doesn’t end there, because our talented team of artists and product developers wanted you to be able to take a piece of this unimaginable gingerbread sculpture home with you, too. What came of it? See for yourselves:

This new design is a perfect addition to last year’s mystery collection, which was a huge hit amongst you Disney fans.

Tip: Brian D. Sandahl will be on hand for a special appearance at Little Green Store Command on October 13 from 9-11 a.m. as we celebrate this new release.

Will you be adding these to your collection?